Functions of Marketing Manager Work with top management The main function of marketing manager is to work with top management. He is to assist the top management in determining the marketing plans and policies so that all the problems of the process of planning may be removed and sound plans and policies may be formulated. Supervise and coordinate business activities A marketing manager has to establish effective co-ordination among the business activities of purchase, sale, packing, storage, transportation, advertisement, sales promotion, after sale-services, etc. Identify Potential Markets To create and increase the demand of the goods and services produced by the enterprise, the marketing manager has to identify new potential markets and also has to maintain the relationships among the existing markets for their enterprise and its products.
For marketing managers to be efficient and effective in performing their functions, they should have excellent communication and analytical skills.
In small organizations, the marketing manager is in charge of the organization's entire marketing activities and therefore handles formulating, directing and coordinating marketing activities so as to influence customers to choose the organization's products over those of competitors.
Marketing research enables these managers to identify new market opportunities, helping the organization create a market niche for its products or services. Market research also involves studying the organization's competitors so as to develop superior products and employ efficient marketing techniques.
Companies conduct market research using questionnaires, face-to-face interviews or analyzing the buying habits of consumers.
Developing the Marketing Strategy Marketing managers are responsible for developing marketing strategies for their organizations. These strategies outline clearly how an organization will promote its products and services to its target market with an aim of increasing its sales volumes and maintaining a competitive edge over its competitors.
Customer Relationship Management The marketing manager performs the function of championing customer relationship management in the organization.
The marketing manager collects this information from the organization's customer database to help create a customer satisfaction survey. Marketing managers then share this information with other employees to ensure they offer excellent customer service to their clients in order to build lasting relationships.
Employee Management Marketing managers are in charge of the marketing department and therefore are responsible for employees within their department. They assign duties and set targets for departmental staff.
It is also the function of marketing managers to perform periodic performance evaluations of the staff working for them. Identifying New Business Opportunities Marketing managers analyze market trends with an aim of identifying unexploited or new markets for the organization's products and services.
Through studying the purchasing patterns of consumers, they can identify the peak and off-peak demand periods for their products. By employing sales forecasting, they can estimate future performance of the organization's products.
Also through market analysis and forecasting, they can develop strategies to ensure the organization remains competitive.Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.
Advertising & Marketing» Marketing» What Are the Functions of a Marketing Manager or Officer? by Paul Merchant; Updated August 01, Related Articles. 1 Duties of a Marketing Manager;.
An advertising manager oversees the advertising activity of a business. The specific role of the advertising manager varies depending on the business; he or she may manage the staff and activities. An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service.
They work with art directors, sales agents, and financial staff members in order to develop and execute these campaigns, and will often act as liaisons between agencies and clients/5(1K).
An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service.
They work with art directors, sales agents, and financial staff members in order to develop and execute these campaigns, and will often act as liaisons between agencies and clients/5(). Functions of Advertising and their Effects Communicating a Brand’s Identity The primary objective of any advertising strategy is to communicate the identity of any brand to its existing customers and to build relationships with new customers.