Important disadvantages of advertising are as follows: While on the one hand, advertising is regarded as the life-blood of modern business; on the other hand, some scholars are of the view that money spent on advertising is a waste. Those who hold this opinion are, as a matter of fact, the critics of advertising and they hint at its evils.
Vivek chowdhury Member Level: It also gives the advantages and disadvantages of advertisements in today's world. It also states the benefits of advertisements for consumers, business firms and society.
After reading the article, you shall know why advertisements are important today. The various features, characteristics,merits and demerit of advertisements are well explained. The term, 'advertising' has been derived from the Latin word Adverto which means to drive the attention towards something.
Advertising involves the preparation of written or oral messages and their dissemination through paid media without personal contacts fro the purpose of making people aware of and inclined towards the use of a particular product of that firm or company. Features of advertising The main characteristics of advertisements are as follows: Advertising is a non-personal from or presentation because there is no face to face contact with the consumers of the product.
It is a paid form of communication as the advertiser has to pay for the space or time hired by him for the purpose of advertising. It is done by an identified sponsor. It is always done on or for the behalf of somebody called sponsor. It can be oral, written or visual. It is done through medias such as press, video, television, cinema, internet etc.
The basic function of advertising to is to raise the demand for the particular product. Advertising is a basic form of mass communication as the advertisements are aimed at the large number of people.
Advertising id different from publicity as it takes place throughout the life time of a firm or the product. Objectives and functions of advertisements The ultimate objectives of advertising is to sell something- a product, a service or an idea.
Advertising is aimed at stimulating a demand for a particular product by making people aware of the new products and the existing uses of the old products.
It attracts attention, creates interest and arouses desire among the consumers. Advertising is designed to face new competition.
Well planned advertising programs build goodwill for the enterprise and its products. Advertising enhances the image and prestige of the advertiser by highlighting the benefits of the products and services.
Advertising creates awareness about the merits and demerits of advertised products.Article shared by. Advertising is powerful enough to give society cause for concern.
While making a critical assessment of advertising’s role the critics focus more on its social role, while defenders present economic argument. The advertisements to show that quality of the cloth display a man wearing a suit of non-sanforized cloth. He appears funny and uncomfortable as his suit has gone out of fit by washing.
Another man is shown wearing a suit of ‘Sanforised cloth’. The article explains the meaning of advertisements and the other sales promotion techniques. It also gives the advantages and disadvantages of advertisements in today's world. This essay discusses the advantages and the challenges that advertisement may create.
The first we need know what advertisement is. Advertisement is a form of propaganda to the introduction of information about products, services, companies and ideas to influence buying habits of consumers. Discuss the advantages and disadvantages of advertisements.
Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advantages and Disadvantages of Advertising Essay Sample In the open- market economy, wars among companies or corporation are becoming sharper and sharper.
Goods and services are available in the market, which makes customers puzzle to choose.